MBA Enrollment Trends & the Future of Graduate Recruitment

MBA Enrollment Trends & the Future of Graduate Recruitment

MBA programs are navigating a rapidly shifting enrollment landscape—shaped by changing learner expectations, increased competition, and growing pressure to demonstrate clear career outcomes. Understanding where the market is headed, and how institutions can respond, has never been more critical.

Join Aaron Mahl, Ph.D., SVP, Campus Parnerships at PeopleGrove and Scott Jeffe, VP of Market Research & New Markets at Everspring, for a data-informed conversation on the latest MBA enrollment trends and what they mean for graduate recruitment strategy. Drawing on national market research and real-world enrollment data, this session will explore how prospective MBA students are evaluating programs today—and how institutions can adapt to meet demand.

The discussion will also highlight how PeopleGrove’s Enrollment Hub helps institutions translate insight into action by supporting personalized engagement, relationship-building, and pipeline visibility across the MBA enrollment journey.

Attendees will leave with a clearer understanding of:

• Key trends shaping MBA program demand and enrollment
• How prospective students research, compare, and choose MBA programs
• What enrollment leaders should prioritize to remain competitive
• How Enrollment Hub supports more connected, data-informed recruitment & yield strategies

Who should attend:

Graduate enrollment leaders, deans, marketing and recruitment teams, and anyone responsible for growing and sustaining MBA programs in an increasingly competitive market.

To register for this event, fill out the form at the top of this page.

Date & Time: Wednesday, March 18 at 1:00pm ET