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Align Education & Career Guidance

PathwayU

Help every learner choose the best major and career path, faster.

Backed by Science, Proven in Practice

PeopleGrove PathwayU is more than just another career survey. Its assessments are backed by decades of research, validated by peer-reviewed studies, and protected by patents. Every student receives guidance they can trust, and every institution gains a solution that delivers reliable, meaningful outcomes.

79% of Calvin College students say PathwayU helped them choose areas of study or reaffirmed their choice

170+ U.S. colleges & universities using PathwayU

72% of students reported that connecting through PeopleGrove made them more confident in their ability to succeed in the job market

Improve Student Outcomes

Where Career Exploration Becomes Career Success

More than one million students drop out of college every year (three-quarters of them are first-gen and two-thirds are underserved). One root cause is a lack of clear career direction. 

PathwayU brings in the career exploration engine, using research-backed insights to help students understand their purpose, map their strengths, and make informed decisions. Institutions gain valuable insights into how to engage students and improve outcomes, including higher retention, on-time graduation, job placements, and graduate school acceptances.

Universities Using PathwayU by PeopleGrove

170+ Colleges & Universities

Connect Passions to Pathways From the Start

Learn how PathwayU sparks self-discovery and turns it into lasting student success and institutional sustainability.

Turn Insight Into Enrollment Health

Students who choose a major early are more likely to persist and graduate on time. PathwayU gives prospects and first-year students research-backed guidance that builds confidence in their path, improving yield, reducing melt, and supporting stronger enrollment pipelines.

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Offer Students Guidance Beyond Graduation

PathwayU continues to serve alumni long after graduation, making sure your institution’s community has direction at every stage of life. By connecting career exploration to lifelong engagement, institutions can provide enduring value to their communities, building stronger alumni networks.

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How It Works

Smarter Career Assessment for the Today's Student

Student using a career engagement software University career services software College faculty using career services platforms
Student using a career engagement software

Start with Student Self-Discovery

Students begin with four short, engaging assessments:

  • Interests
  • Values
  • Personality
  • Workplace Preferences

Each survey is backed by decades of vocational research and PathwayU’s patented science. In less than 20 minutes, students uncover a profile that highlights what motivates them, how they prefer to work, and where they can thrive.

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Get Major Matches With In-Depth Information

Combining the well-regarded HEXACO framework and Holland’s RIASEC Theory of Vocational types, as well as its own advanced predictive analytics, PathwayU offers students highly personalized matches. These career path options connect back to their strengths and interests.

Career profiles go far beyond job titles; they include day-to-day responsibilities, growth outlook, salary data, and required knowledge and skills. This gives students a holistic view of what their future could look like and why it aligns with who they are.

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University career services software

Align Career Paths to Academics

Exploration becomes actionable when career matches are linked to your institution’s programs. PathwayU maps each recommended career path back to the majors and courses you offer, so students see a clear connection between their education and their future job. Advisors can use this insight to help undecided or switching students make informed decisions earlier, reducing confusion and boosting retention.

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College faculty using career services platforms

Empower Advisors to Better Support Students

For advisors and administrators, PathwayU provides dashboards that show student progress and insights. This technology also offers guidance for how to apply students’ results to educational opportunities, making advising meetings more meaningful and career services operationally efficient.

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Designed for Equity & Scalability

Features to Help Universities Serve Every Student

Our team helps institutions embed, assess, and scale career services in ways that improve access to career support, maximize staff resources, and demonstrate measurable outcomes for students and their families.

Comprehensive Assessments

Students complete short, science-backed surveys to reveal who they are and where they’ll thrive.

Labor Market Insights

Learn about potential careers with salary data, growth outlook, and job responsibilities using O*NET.

Job Board Integration

Links directly to Handshake and WayUp, allowing students to explore internships and jobs aligned with their results.

Mobile-Ready Design

Built for ADA compliance and optimized for use on any device, ensuring every student has equitable access.

Military Crosswalk

Translates military experience into civilian career pathways, so veterans can find meaningful opportunities.

Easy Navigation

Goes at the user’s pace with simple navigation and in-depth results students can easily understand.

Custom Branding

Maintains your institution’s visual identity, from logos to colors, so it fits perfectly into your broader system.

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Put Students on the Path to Purpose

See firsthand how PathwayU equips your students with early clarity that fuels persistence, retention, and long-term success.

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