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Whitepaper
The Critical Components of Leveraging Career Advancement in Graduate Marketing and Recruitment
A collaborative report from NAGAP and PeopleGrove. Two years of national research on what graduate students actually want from their programs — and where institutions are missing the mark in delivering it.
Read this white paper to discover:
- Why 86% of prospective graduate students enroll for career reasons — and why nearly half of institutions still don't prioritize it in recruitment
- The 51-point gap between what students value most and where institutions actually invest
- How hybrid delivery has quietly become the default — and where fully online is the next competitive edge
- What enrollment leaders are doing differently in 2026 vs. 2025
- Three strategic moves enrollment leaders can make right now to compete on career outcomes
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