“We envision this as a game-changer for connecting alumni with students and with each other,” said Weili Cheng ’77, executive director of the Yale Alumni Association, which arranged the launch of Cross Campus.
For colleges and universities, they have lost a main tool in their arsenal to drive yield. In a recent study, 85.1% of schools attributed “considerable importance” to the campus visit in recruiting first-time freshmen.
This is a pivotal moment for alumni relations. As institutions think about their engagement strategies that meet the needs of alumni, it is also a moment for a call-to-action to these graduates.
More and more, our partners are saying that the same approach that has been successful in career services and alumni relations is valuable in enrollment management.
Dr. Dey asked our team to raise their hand if they were in a job or profession that they planned on in college. As you can imagine, not a single hand was raised.