5 Steps To Boost Your Enrollment Marketing Strategy

Student-centric technology platforms complement and extend the in-person work of admissions teams.

New tactics rely on employing technology to increase inquiries and personalize engagement for admitted students. Student-centric technology platforms complement and extend the in-person work of admissions teams and provide an easy way for students to connect with a student ambassador, faculty, or staff member at any point in their journey.

Begin by promoting your institution’s platform alongside your existing prospective student outreach. Check out the student journey and department touchpoint recommendations from inquiry through the first semester outlined in the full shareable to support students across their journey.

These recommendations can be easily incorporated into your established communications and marketing outreach. Promote your Institution’s platform to your existing marketing channels with our comprehensive Enrollment Marketing Playbook is chock-full of samples and examples to copy and paste into social media, email, SMS communications to complement the library of email templates already available on the platform.

1. Promote your institution and platform to get to know the institution and its people.
2. Establish and maintain student relationships, and foster just-ahead peer, faculty, and staff connections.
3. Prospect receives an application and financial aid deadline information and is encouraged to apply.
4. Yield, time to boost platform participation with incoming student events and classmate connections.
5. Reduce melt, build community, solidify access to social capital — the connections that will drive academic outcomes and persistence.

See Full Shareable