USC Rossier Career Network continues to host online events year-round for students and alumni, including its online Lecture Series. Matt also takes advantage of PeopleGrove Groups, which are smaller subpopulations organized around shared affinities. “For me, one of the biggest advantages to PeopleGrove is Groups, and we have them set up for different degree programs and different career paths that our students are pursuing. Before PeopleGrove, I had no way to figure out how to make that [invite] list targeted,” Matt shared. As an example, he recently needed to market an online lecture on mathematics education, and segmented his promotions using Groups to ensure that it was marketed to the most relevant audiences.
He’s also created a virtual alumni meetup for each group, where participants talk about challenges they’re facing related to remote work, and sharing support, resources and advice with one another. Yet another way he’s used PeopleGrove Events is to host monthly “speed networking” sessions. “The Rossier alumni who attend are from all over the world, and by the end of the session, each person walks away with about 6 new connections they didn’t have before.”
As for the 2021 Leadership Conference, Matt unfortunately can’t gaze into a crystal ball and see what lies ahead for the pandemic. But he feels strongly that the event—at least the majority of its components—will remain online. “We’ll probably host a kind of hybrid event…keep all our virtual programming, but also give attendees the opportunity to meet in person at the keynote address and networking reception,” he predicted. “We don’t want to give up the online format—it freed up so many restrictions for us.”