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Career Services

Correlate Student Engagement to Outcomes in the Career Office

Picture this: you’re at a table surrounded by CEOs, Presidents, Executive Chairs, and other accomplished professionals, ready to present your […]

Picture this: you're at a table surrounded by CEOs, Presidents, Executive Chairs, and other accomplished professionals, ready to present your groundbreaking work to the Board of Regents. What's on their minds? Results. But is a simple slide with event attendance numbers what they want to see? 

Higher education is currently in the midst of a data revolution. In the past, quantifying success primarily relied on metrics like the number of students served, but with the evolving landscape, university leaders are being challenged to dig deeper. This challenge is particularly pertinent for departments like Career Services who work to engage stakeholders at scale. How can you transform those traditional "odometer" readings of student engagement into a compelling narrative that not only shows your reach but also your work’s profound effect on students?

Worksheet: How to Apply Student Engagement Data

By taking an extra step and combining participation or engagement numbers with external research, offices like Career Services can show how the impact of student counseling sessions are correlated to a broad university initiative like student retention. 

Show the Value of the Career Department

Our guide Turn Career & Alumni Engagement Into a Data Story offers more on this strategy around correlation and aims to help Career leaders demonstrate the value of their department. Grab a copy here.